Celebrating 30 Years of Strategic Financial Solutions: A Legacy of Client-Centric Advice

Written by Kay Aarons 
on 20 Oct, 2025

This year, Strategic Financial Solutions celebrates a remarkable milestone: 30 years of delivering quality financial advice. For us, this isn’t just a number — it’s a reflection of our enduring commitment to putting clients at the heart of everything we do.

A Vision That Endures

When I founded Strategic Financial Solutions three decades ago, my goal was simple but powerful: to provide quality financial advice and ensure our clients were always the centre of our business. That vision has never wavered. Through changing markets, evolving regulations, and technological transformation, our core philosophy has remained the same — clients first, always.

Why 30 Years Is Worth Celebrating

1. A Foundation of Trust
Financial planning is built on trust. Over the years, we’ve earned that trust by listening deeply, acting with integrity, and delivering advice that’s tailored, thoughtful, and forward-looking. Many of our client relationships span generations — a true testament to the value we’ve created.

2. Navigating Change with Purpose
From the early days of paper-based planning to today’s digital tools and data-driven strategies, we’ve embraced change while staying true to our values. Our ability to adapt while remaining client-focused is one of our greatest strengths.

3. Impact That Matters
We’ve helped thousands of clients retire with confidence, invest wisely, protect their families, and achieve their financial goals. Behind every plan is a story — and we’re proud to have played a meaningful role in so many.

4. A Culture of Care and Excellence
Our team is more than just skilled — they’re passionate, ethical, and genuinely invested in our clients’ success. That culture of care is what makes Strategic Financial Solutions not just a business, but a trusted partner.

Looking Ahead

As we celebrate this milestone, we’re not just looking back — we’re looking forward. The future of financial planning is exciting, and we’re committed to continuing our legacy of excellence, innovation, and client-first service.

To our clients, team members, and community: thank you for being part of our journey. Here’s to the next 30 years of strategic, thoughtful, and impactful financial advice.

Kay Aarons

Director & Financial Adviser Kay Aarons is a financial planning expert with over 30 years of experience. She founded Strategic Financial Solutions in 1995, growing it into one of Melbourne's leading boutique financial planning groups. Despite its growth, Kay ensures a personal touch in all client interactions. Holder of a Bachelor of Economics, she manages SFS daily and chairs the Investment Committee. Kay is passionate about mentoring and increasing women's involvement in financial advice.