What is a Financial Advisor? Powerful Insights for Melbourne Residents to Secure Their Financial Future

Written by Kay Aarons 
on 3 Jul, 2025

What is a financial advisor, and why are they essential in today’s complex financial world, especially for residents of Melbourne?

With the financial advisory field projected to grow by 13% over the next decade, more people in Melbourne and beyond are seeking expert guidance to manage their money wisely.

This article explores the vital role financial advisors play in helping clients in Melbourne achieve their financial goals, from retirement planning and investment advice to debt management and tax strategies.

Whether you’re considering hiring an advisor in Melbourne or simply want to understand their services better, this comprehensive guide will walk you through the responsibilities, benefits, and how to choose the right financial advisor to secure your financial future in this vibrant city.

Key Takeaways

  • A financial advisor is a professional who helps you make smart financial decisions. They offer services like investment advice, retirement planning, tax strategies, and insurance recommendations.
  • Financial advisors juggle many roles—they manage investment portfolios, research the markets, provide strategic financial advice, and help you prepare for unexpected events while minimising your tax liabilities.
  • While many advisors offer a broad range of services, some specialise in specific areas, such as self-managed superannuation funds, social security, or aged care advice.

Defining a Financial Advisor

Illustration of a financial advisor providing personalized advice

A financial advisor is a professional who is compensated for providing financial advice, helping you make informed decisions and achieve your financial objectives.

You might also see the term ‘adviser’ used, especially in regulatory or licensing contexts. Licensed advisers must meet specific educational requirements and adhere to a strict code of ethics.

Their job is to offer you an objective perspective on your personal finances, helping you manage your money wisely. They’ll take a close look at your overall financial picture and create a customised plan just for you.

A financial advisor usually helps you understand your financial health by educating you along the way. Many individuals hold degrees in business or finance, which enhances their credibility and expertise.

The advice they provide often covers areas like:

You can count on your advisor for practical help too, such as:

  • Budget advice: They’ll help you review your budget, manage any financial limits, and align your spending with what matters most to you.
  • Saving strategies for big purchases: Whether you’re planning for a home, a car, or another major expense, they’ll guide you on building the savings you need.
  • Keeping you updated on economic and market changes that could affect your finances

By creating a comprehensive financial plan that incorporates tax planning, your advisor aims to help you achieve financial stability and grow your wealth over time.

In short, financial advisors:

  • Help you make smart financial choices and figure out the best options to meet your needs and preferences.
  • Break down complex financial topics into clear, understandable advice.
  • Give you direction and confidence to take control of your financial future.
  • Trust and ethics are at the heart of their work, building a relationship you can rely on.

Key Responsibilities of Financial Advisors

Illustration of financial advisor managing investments

The role of a financial advisor is multifaceted, involving several duties to ensure their clients’ financial health.

One of their main responsibilities is to assess their clients’ overall financial situation and understand their needs and goals.

This initial assessment is the foundation for creating personalised financial plans to guide clients in making informed financial decisions.

In addition to creating financial plans, advisors are responsible for:

  • Managing investment portfolios
  • Explaining different investment products
  • Identifying appropriate asset allocations
  • Overseeing the management of investments to ensure profitability
  • Conducting market research to support financial recommendations
  • Providing strategic advice across various financial products and services.

Another key responsibility is preparing clients for the unexpected, such as market downturns, job loss, or major illness.

Financial advisors consider future investment factors like inflation and post-retirement healthcare costs to ensure clients are prepared for anything. They also work to minimise tax liabilities by identifying taxable accounts and navigating complex tax laws and regulations.

Furthermore, financial advisors working with a financial institution:

  • Foster relationships with their clients
  • Establish a devoted clientele by frequently revising and managing their financial plans to match their evolving needs
  • Provide a roadmap to achieve financial well being
  • Guide clients toward achieving their long-term financial goals

Through their expertise, advisors play a crucial role in helping individuals and families achieve financial success.

Types of Financial Advisors

Illustration of different types of financial advisors

The world of financial advice is broad, with different types of advisors for different client needs and financial situations.

Certified Financial Planners (CFPs) are professionals who provide comprehensive financial planning, budgeting, saving, insurance, retirement, and estate planning.

They can handle a wide range of financial needs and are suitable for clients seeking detailed and comprehensive advice.

Financial advisors typically hold a bachelor’s degree, with 74 per cent of them possessing one.

The educational requirements for becoming a financial advisor often include a degree in business, finance, or a related field. Having a background in business can enhance an advisor’s professional credibility and open up more career opportunities in the finance industry.

A typical career path for financial advisors may start with entry-level positions at financial services companies, progressing to senior advisor or management roles as they gain experience and certifications.

There are also opportunities for specialisation and advancement within the financial services industry.

Wealth managers serve high-net-worth individuals and offer:

  • Retirement planning
  • Insurance
  • Investment management and building an investment portfolio
  • Philanthropic planning
  • Estate planning

Financial advisors and wealth managers are employed by a variety of companies, including banks, investment firms, and insurance companies.

They often hold the CFP designation and, by regulation, are always required to act as fiduciaries, ensuring that they always act in the best interests of their clients. Non-fiduciary advisors, on the other hand, only have to recommend ‘suitable’ investments, which may not be the best for you.

Wealth managers offer a comprehensive suite of services tailored to address the complex financial needs of affluent clients, making them a valuable resource for individuals with substantial financial assets.

Creating a Comprehensive Financial Plan with Your Advisor

A comprehensive financial plan is key to reaching your financial goals, and working with a financial advisor helps tailor that plan to your unique situation. Together, you’ll start by reviewing your income, expenses, assets, debts, and risk tolerance.

This helps your advisor craft a plan that fits your values and long-term goals.

Many advisors look at your whole financial picture, including retirement planning, debt management, and wealth building, to make sure everything works together smoothly.

Your plan will likely include investment and insurance recommendations to protect and grow your assets. Your advisor will also help you manage risks, tackle debt, and prepare for major life events like retirement or buying a home.

Remember, your advisor has a fiduciary duty to act in your best interest.

In Australia, you can check their credentials and history through the Australian Securities and Investments Commission (ASIC) website or the Financial Industry Regulatory Authority (FINRA) for any international advisors, to ensure you’re working with a trusted and properly licensed professional.

By partnering with a knowledgeable financial planner, you’ll build a flexible plan that grows with you and brings financial peace of mind.

When to Consider Hiring a Financial Advisor

Illustration of a person considering hiring a financial advisor

Knowing when to get a financial advisor can be the key to achieving your financial goals.

If you are unsure how to invest your money or don’t have the time and confidence to educate yourself on investment strategies, then it might be time to seek professional help.

A financial advisor can provide the knowledge and guidance you need to make informed investment decisions.

Major life events such as getting married, having a child or nearing retirement are crucial times when a financial advisor’s advice can be very valuable.

These events bring significant financial changes and challenges, and having an advisor can help you navigate them. Similarly, if you receive a lump sum of money, such as an inheritance or a bonus, a financial advisor can advise you on how to manage and invest this money wisely.

Managing debt is another area where a financial advisor can be helpful. They can create a debt payoff plan that matches your financial goals and helps you regain financial stability.

Financial advisors are also key in retirement planning. They help you identify the right retirement vehicles and plan for all stages of your retirement.

Regular check-ins with a financial advisor can also be beneficial, even if you don’t have any immediate financial issues. An advisor can:

  • Review your financial situation periodically
  • Provide general financial advice to make your financial life more efficient
  • Ensure that you stay on track to achieve your long-term goals.

Choosing the Right Financial Advisor in Melbourne

Illustration of choosing the right financial advisor in Melbourne
Choosing a financial advisor in Melbourne requires careful consideration and thorough research. Start by deciding what areas of your financial life you need help with before you talk to an advisor. Some areas to consider are:

  • Investment management
  • Retirement planning
  • Debt management
  • Comprehensive financial planning

Identifying your specific needs will help you find an advisor who specialises in your areas of interest.

To find a suitable advisor, consider:

  • Seeking recommendations from friends, family, and peers
  • Utilizing professional associations and databases to find qualified financial advisors in Melbourne such as the FAAA, the Financial Advice Association Australia
  • Meeting multiple advisors to compare their qualifications, experience, fees, and services offered
  • Before hiring an advisor, verify their credentials through official sources

This will help you make an informed choice.

When assessing potential advisors consider their credibility, experience and range of services.

Also, make sure you understand their fee structure.

You will have a productive and valuable partnership by choosing the right advisor for your financial needs and goals, someone who listens to you and creates strategies that you understand and can confidently agree to.

Costs Associated with Financial Advisors

The cost of a financial advisor in Melbourne can vary greatly due to factors such as the advisor’s experience, size of their firm and local market conditions.

Financial advisors charge in different ways: fee based, commission based or a combination of both.

Knowing these fee structures will help you make an informed decision on who’s right for you.

When it comes to financial advisor charges, understanding the financial advisor cost is essential. Fee-based advisors might charge:

  • Hourly rates, ranging from $300 to $600 per hour
  • Flat fees for comprehensive financial planning services, ranging from $4,000 to $15,000 or more
  • A percentage of assets under management (AUM), ranging from 0.2% to 1% of the assets they manage.

Commission-based insurance advisors can earn income from the financial products they sell such as mutual funds or insurance policies.

These advisors can earn commissions from selling financial products, which may influence their recommendations. Commission-based advisors earn money primarily through the financial products they sell.

Fee-only advisors who earn money solely from the fees clients pay can often provide more objective advice. Fee-only advisors charge directly for their services and do not receive commissions from selling financial products.

Knowing these costs and fee structures is crucial for selecting a financial advisor who offers the best value for you.

The Benefits of Working with a Financial Advisor

Working with a financial advisor can bring many benefits to your financial well-being.

One of the biggest is a tailored, personalised plan designed around your individual goals and attitude to risk.

Financial advisors create a roadmap for you to achieve your financial goals whether it be saving for retirement, buying a home or investing in your child’s education.

Financial advisors take a holistic approach, examining the entire financial picture, including investments, debt, and real estate.

This broad view ensures all areas of your financial life are aligned and working towards your goals. Additionally, advisors provide accountability, helping you stay committed to your financial plan and make informed, disciplined financial decisions.

During periods of market volatility, a financial advisor can serve as a calming influence, replacing emotional decisions with data-driven investment strategies.

They serve as a valuable sounding board, reminding you of your goals and risk profile, and providing historical market data to help you stay on track.

In Melbourne’s ever-changing financial landscape, having a trusted advisor can give you the stability and confidence to navigate financial challenges.

Building a Relationship with Your Financial Advisor

Building a long-term relationship with your financial advisor is essential for successful financial planning. You want an advisor who clicks with your personality and understands your financial needs so you can communicate openly and trust their guidance.

Before your first meeting, take some time to gather your financial information and get clear on your goals. This way, you’ll have a focused and productive conversation.

During the consultation, a good financial advisor will look beyond just the numbers.

They’ll want to understand the lifestyle you’re aiming for. When you have honest conversations, it helps reveal what matters most to you and any challenges you face, which shapes the advice they give.

Your advisor will discuss your comfort level with risk and ensure their recommendations align with your needs. This personal approach means they can create strategies that truly fit your unique situation and goals.

When you build a long-term relationship with your advisor, you’ll enjoy:

  • Financial strategies tailored just for you and more effective over time
  • Stability and continuity in managing your money
  • Confidence and peace of mind as you navigate the ups and downs of financial planning

By choosing an advisor who understands you and grows with you, you set yourself up to experience these benefits firsthand.

Summary

This article explains what is a financial advisor and highlights their vital role in helping individuals in Melbourne manage finances, plan for retirement, invest wisely, and navigate tax strategies.

Financial advisors provide personalised guidance tailored to your goals and values, ensuring financial stability and growth. Whether facing major life changes or seeking ongoing support, having a trusted advisor makes a difference.

Ready to take control of your financial future?

Book a personalised consultation call with one of SFS’s expert financial advisors in Melbourne today and start your journey to financial peace of mind.

Frequently Asked Questions

What is a financial advisor?

A financial advisor is a professional who provides financial advice to clients, helping them make informed decisions and achieve their financial objectives.

When should I consider hiring a financial advisor?
You should consider consulting a financial advisor when you need help with investment decisions, major life events, debt management, or retirement planning. It’s a good idea to get professional advice in these situations.
What are the costs associated with hiring a financial advisor in Melbourne?

The costs of hiring a financial advisor in Melbourne depend on various factors, including their experience, firm size, and the complexity of the services required. These costs may include hourly rates, flat fees, a percentage of assets under management, or commissions.

It varies widely based on individual circumstances.

What is the difference between a financial advisor and a robo-advisor?

A financial advisor provides personalised advice for complex financial situations, while a robo-advisor uses algorithms to manage investments and is suitable for simpler financial needs.

Choose a financial advisor for personalised support, and a robo-advisor for a more automated approach to investing.

How do I choose the right financial advisor in Melbourne?

When choosing a financial advisor in Melbourne, consider factors like trust, experience, services offered, and fees.

Seek recommendations and utilise professional associations and databases to find potential advisors that are right for you.

Kay Aarons

Director & Financial Adviser Kay Aarons is a financial planning expert with over 30 years of experience. She founded Strategic Financial Solutions in 1995, growing it into one of Melbourne's leading boutique financial planning groups. Despite its growth, Kay ensures a personal touch in all client interactions. Holder of a Bachelor of Economics, she manages SFS daily and chairs the Investment Committee. Kay is passionate about mentoring and increasing women's involvement in financial advice.