what is a financial advisor
Written by Kay Aarons 
on 13 Sep, 2024

Wondering what is financial advisor and what they do?

A financial advisor helps you make the right financial decisions to achieve your goals. They help with investments, retirement planning and taxes.

This article will show you how a financial advisor can make managing your money easier.

  • A financial advisor is a professional who helps clients make informed financial decisions. Services include investment advice, retirement planning, tax strategies, and insurance recommendations.
  • Financial advisors wear many hats, including managing investment portfolios, conducting market research, providing strategic financial advice, and helping clients prepare for the unexpected and limit tax liabilities.
  • Many advisors cover the broad spectrum of advice. Some specialise in areas such as self-managed superannuation funds, social security and aged care advice.
Illustration of a financial advisor providing personalized advice

A financial advisor is a professional paid to give financial advice to clients to help them make informed financial decisions and achieve their financial goals.

They provide an objective view of personal finance to help individuals manage their money. They assess clients’ overall financial situation and create customised financial plans. This includes:

  • Investment advice
  • Retirement planning
  • Tax strategies
  • Insurance recommendations
  • Estate planning
  • Aged Care

Clients rely heavily on their financial advisors for:

  • Budgeting advice
  • Saving strategies for major purchases
  • Retirement planning
  • Guidance on investing for the future
  • Keeping clients informed about economic and market activities that might impact their financial health

By creating a comprehensive financial plan, including tax planning, advisors aim to achieve their clients’ ongoing financial stability and growth.

In essence, financial advisors:

  • Guide clients to good financial decisions
  • Simplify the complexities of finance
  • Provide clarity and direction
  • Ensure that clients can make well-informed decisions about their financial future.
Illustration of financial advisor managing investments

The role of a financial advisor is multifaceted, involving several duties to ensure their clients’ financial health.

One of their main responsibilities is to assess their clients’ overall financial situation and understand their needs and goals.

This initial assessment is the foundation for creating personalised financial plans to guide clients in making informed financial decisions.

In addition to creating financial plans, advisors are responsible for:

  • Managing investment portfolios
  • Explaining different investment products
  • Identifying appropriate asset allocations
  • Overseeing the management of investments to ensure profitability
  • Conducting market research to support financial recommendations
  • Providing strategic advice across various financial products and services.

Another key responsibility is preparing clients for the unexpected, such as market downturns, job loss, or major illness.

Financial advisors consider future investment factors like inflation and post-retirement healthcare costs to ensure clients are prepared for anything. They also work to minimise tax liabilities by identifying taxable accounts and navigating complex tax laws and regulations.

Furthermore, financial advisors working with a financial institution:

  • Foster relationships with their clients
  • Establish a devoted clientele by frequently revising and managing their financial plans to match their evolving needs
  • Provide a roadmap to achieve financial well being
  • Guide clients toward achieving their long-term financial goals

Through their expertise, advisors play a crucial role in helping individuals and families achieve financial success.

Illustration of different types of financial advisors

The world of financial advice is broad, with different types of advisors for different client needs and financial situations.

Certified Financial Planners (CFPs) are professionals who provide comprehensive financial planning, budgeting, saving, insurance, retirement, and estate planning. They can handle all sorts of financial needs and are suitable for clients who want detailed and holistic advice.

Wealth managers serve high-net-worth individuals and offer:

  • Retirement planning
  • Insurance
  • Investment management and building an investment portfolio
  • Philanthropic planning
  • Estate planning

They often hold the CFP designation and are, by regulation, always required to act as fiduciaries, ensuring that they always act in the best interests of their clients.

Wealth managers provide a comprehensive suite of services that address the complex financial needs of affluent clients, making them a valuable resource for those with significant financial assets.

Illustration of a person considering hiring a financial advisor

Knowing when to get a financial advisor can be the key to achieving your financial goals.

If you are unsure how to invest your money or don’t have the time and confidence to educate yourself on investment strategies, then it might be time to seek professional help.

A financial advisor can provide the knowledge and guidance you need to make informed investment decisions.

Major life events such as getting married, having a child or nearing retirement are crucial times when a financial advisor’s advice can be very valuable.

These events bring significant financial changes and challenges, and having an advisor can help you navigate them. Similarly, if you receive a lump sum of money, such as an inheritance or a bonus, a financial advisor can advise you on how to manage and invest this money wisely.

Managing debt is another area where a financial advisor can be helpful. They can create a debt payoff plan that matches your financial goals and helps you regain financial stability.

Financial advisors are also key in retirement planning. They help you identify the right retirement vehicles and plan for all stages of your retirement.

Regular check-ins with a financial advisor can also be beneficial, even if you don’t have any immediate financial issues. An advisor can:

  • Review your financial situation periodically
  • Provide general financial advice to make your financial life more efficient
  • Ensure that you stay on track to achieve your long-term goals.
Illustration of choosing the right financial advisor in Melbourne
Choosing a financial advisor in Melbourne requires some thought and research. Start by deciding what areas of your financial life you need help with before you talk to an advisor. Some areas to consider are:

  • Investment management
  • Retirement planning
  • Debt management
  • Comprehensive financial planning

Identifying your specific needs will help you find an advisor who specialises in your areas of interest.

To find a suitable advisor, consider:

  • Seeking recommendations from friends, family, and peers
  • Utilizing professional associations and databases to find qualified financial advisors in Melbourne such as the FAAA, the Financial Advice Association Australia
  • Meeting multiple advisors to compare their qualifications, experience, fees, and services offered

This will help you make an informed choice.

When assessing potential advisors consider their credibility, experience and range of services.

Also, make sure you understand their fee structure.

You will have a productive and valuable partnership by choosing the right advisor for your financial needs and goals, someone who listens to you and creates strategies that you understand and can confidently agree to.

The cost of a financial advisor in Melbourne can vary greatly due to factors such as the advisor’s experience, size of their firm and local market conditions.

Financial advisors charge in different ways: fee based, commission based or a combination of both. Knowing these fee structures will help you make an informed decision on who’s right for you.

When it comes to financial advisor charges, understanding the financial advisor cost is essential. Fee-based advisors might charge:

  • Hourly rates, ranging from $300 to $600 per hour
  • Flat fees for comprehensive financial planning services, ranging from $4,000 to $15,000 or more
  • A percentage of assets under management (AUM), ranging from 0.2% to 1% of the assets they manage.

Commission-based insurance advisors can earn income from the financial products they sell such as mutual funds or insurance policies.

Fee only advisors who earn money solely from the fees clients pay can often provide more objective advice. Knowing these costs and fee structures is key to choosing a financial advisor who offers the best value for you.

Working with a financial advisor can bring many benefits to your financial well-being.

One of the biggest is a tailored, personalised plan designed around your individual goals and attitude to risk.

Financial advisors create a roadmap for you to achieve your financial goals whether it be saving for retirement, buying a home or investing in your child’s education.

Financial advisors take a holistic approach, looking at the whole financial picture, including investments, debt and real estate.

This broad view ensures all areas of your financial life are aligned and working towards your goals. Also, advisors provide accountability, helping you stick to your financial plan and make disciplined financial decisions.

During periods of market volatility, a financial advisor can be a calming influence, replacing emotional decisions with data driven investment decisions.

They are a valuable sounding board, reminding you of your goals and risk profile and providing historical market data to help you stay on track.

In Melbourne’s ever changing financial landscape having a trusted advisor can give you the stability and confidence to navigate financial challenges.

The advent of robo-advisors has brought a new player to the financial advisory space. Robo advisors are digital platforms that use computer algorithms to manage investments, a low-cost option for those with simpler financial needs.

These platforms start with a questionnaire to determine your financial goals, risk profile and investment preferences. They offer services such as investment management, automatic rebalancing and tax optimisation.

While robo-advisors are a convenient and affordable option, the are unlikely to have the necessary personal touch and ability to handle complex financial situations.

Traditional financial advisors excel at providing tailored advice based on a deep understanding of their clients financial goals and risk profile. They are more hands on during market volatility, helping clients make informed decisions and stay on track with their long term financial plans.

For clients in Melbourne with complex financial needs or those who want personalised advice, human financial advisors can offer a more holistic and bespoke approach than the algorithm based management of robo advisors.

By understanding the differences between these two you can choose the one that is right for you.

Building a long-term relationship with your financial advisor is key to successful financial planning. The right advisor should match your personality and financial needs, so you can communicate openly and trust their advice.

Before your first meeting gather all the information and clarify your financial goals so you can have a productive conversation.

During the consultation, a good financial advisor will look at your financial numbers but also at the lifestyle you want to achieve.

They will talk about your risk tolerance and make sure their recommendations align with your comfort level. This personal approach helps create strategies that are tailored to your individual situation and goals.

A long-term relationship with an advisor leads to:

  • More personalised and effective financial strategies
  • Continuity and stability in managing your financial life
  • Confidence and peace of mind in navigating the complexities of financial planning

By finding an advisor who understands your needs and grows with you, you can experience these benefits.

In summary, financial advisors are key to helping individuals manage their finances and achieve their financial goals.

From personalised financial planning and investment management to tax and retirement planning, advisors have the expertise and guidance to navigate personal finance.

In Melbourne’s ever changing financial landscape having an advisor can make all the difference.

As you consider your financial future, take the time to find the right advisor who aligns with your needs and goals.

Whether you choose a traditional advisor or a robo-advisor, the key is to ensure that you have the support and guidance needed to make informed financial decisions.

With the right financial advisor by your side, you can achieve financial independence and peace of mind. We hope this guide has answered all your queries about ‘what is a financial advisor’.

If you’re ready to take the next step towards achieving your financial goals, consider booking a consultation call with Strategic Financial Solutions.

Our expert advisors are here to provide personalised advice and create a tailored plan that aligns with your unique needs and aspirations.

What is a financial advisor?

A financial advisor is a professional who gives financial advice to clients to help them make informed decisions and achieve their financial goals.

When should I consider hiring a financial advisor?
You should get a financial advisor when you need help with investment decisions, major life events, debt management or retirement planning. It’s a good idea to get professional advice in these situations.
What are the costs associated with hiring a financial advisor in Melbourne?

The costs of hiring a financial advisor in Melbourne depend on factors such as their experience, firm size, and the complexity of services required, and may include hourly rates, flat fees, a percentage of assets under management, or commissions.

It varies widely based on individual circumstances.

What is the difference between a financial advisor and a robo-advisor?

A financial advisor provides personalised advice for complex financial situations, while a robo-advisor uses algorithms to manage investments and is suitable for simpler financial needs.

Choose a financial advisor for personalized support, and a robo-advisor for a more automated approach to investing.

How do I choose the right financial advisor in Melbourne?

When choosing a financial advisor in Melbourne, consider factors like trust, experience, services offered, and fees.

Seek recommendations and utilise professional associations and databases to find potential advisors that are right for you.

Kay Aarons

Director & Financial Adviser Kay Aarons is a financial planning expert with over 30 years of experience. She founded Strategic Financial Solutions in 1995, growing it into one of Melbourne's leading boutique financial planning groups. Despite its growth, Kay ensures a personal touch in all client interactions. Holder of a Bachelor of Economics, she manages SFS daily and chairs the Investment Committee. Kay is passionate about mentoring and increasing women's involvement in financial advice.